The 2024 Premier League kicks off tonight with new teams, new players, and in many cases, new crypto sponsors.
Crypto and blockchain-related sponsorship has become increasingly popular in the world’s most-watched football league. Indeed, during the 2023/24 season, eight separate teams boasted an official crypto trading partner, including Manchester City’s $70m sleeve deal with OKX, and BingX’s $10 million partnership with Chelsea.
Trading platform eToro was also a name that was difficult to avoid as it entered into partnerships with four separate clubs, namely Arsenal, West Ham, Crystal Palace, and Everton.
This season, however, that already impressive number has nearly doubled, with 15 of the Premier League’s 20 clubs now inking partnerships or sponsorship deals with a total of 15 different crypto companies.
These include the recently-announced agreement between cryptocurrency Floki and newly-promoted Nottingham Forest, and Tottenham Hotspur’s decision to change its sleeve sponsor for the first time in three seasons from online car retailer Cinch to crypto exchange Kraken.
Here’s an at-a-glance chart to keep you up to date with which crypto companies are going to be on show during the 2024/25 Premier League season:
The only teams in the league that won’t be sponsored by or partnering with a crypto-related firm are Brighton & Hove Albion, Brentford, Fulham, Ipswich, Liverpool, and AFC Bournemouth.
However, despite no crypto involvement for these clubs for the upcoming season, they’re seemingly not opposed to it. Brentford has previously partnered with crypto exchange Coinjar, Liverpool was in talks with various crypto firms for a main shirt sponsor, and Fulham previously signed on with World Mobile.
